Briefs

Apollo Sports invests R$120m to negotiate sports rights with clubs
12:00 AM (GMT -03:00) – Aug 22 2016
Companies interested in using sports as a media platform but who are reluctant to deal directly with clubs and federations are the targets of Apollo Sports Capital, investment firm recently created by a fund with an initial injection of R$120 million that can reach R$600 million. Apollo Sports plans to replicate here a model adopted in the US. As an intermediary, the company will buy rights of clubs and federations, such as ads in uniforms and stadiums for sponsorships and naming rights for tournaments and championships. Then, it will negotiate these assets with sponsors, profiting on the price difference. Funds used to make advance purchases of assets will come from private-equity fund San Francisco FIP, whose manager is Intrader DTVM.

Tam´bem penso assim... Tem relação como NR, pelo menos eu acho.

Tempos atrás disseram que teria parte na camisa, olha ai.

http://www.valor.com.br/international/news/4680990/apollo-sports-invests-r120m-negotiate-sports-rights-clubs Apollo Sports invests R$120m to negotiate sports rights with clubs | Valor International Apollo Sports invests R$120m to negotiate sports rights with clubs valor.com.br

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